2018 should be a good year for web-connected, speech-controlled “smart speakers,” while podcasts will continue to gain ground. But the bloom may be off the rose for music-only streaming services, due to market saturation and listening alternatives.
With today’s society becoming more connected and more reliant on the internet, business ties are increasing being forged online rather than in a boardroom. Nowadays, most brands have at least one online presence, and most have several.
More than just a platform to get your brand known to a wider audience, social media is a significant source of consumer behavior data that can help you improve your overall marketing strategy and, ultimately, your ROI.