With today’s society becoming more connected and more reliant on the internet, business ties are increasing being forged online rather than in a boardroom. Nowadays, most brands have at least one online presence, and most have several.
Social platforms like Facebook, Twitter, Instagram and Snapchat are the new homes of conducting business, creating consumer bases and advertising products. However, the overwhelming presence of businesses on these platforms creates a good deal of pressure for companies trying to beat out their nearest competitors.
Fortunately, marketing teams don’t have to go it alone in their efforts to raise their brand to the top. A number of third-party apps exist that can enhance certain features of these social platforms and make social media marketing a more lucrative and intuitive experience. Here are 25 social media resources designed to help marketers advertise their brands more effectively.
Used by McDonalds, Sprint and major industry influencers with millions of followers, SocialDrift is an Instagram marketer’s best friend. The platform automates Instagram interactions, which help to organically increase follower count. Users just need to provide SocialDrift with information about ideal Instagram followers, and the platform will use machine learning to engage users through likes, comments and follows. Because of this engagement, users will frequently follow accounts in return.
In time, SocialDrift can dramatically increase the number of high-quality Instagram followers through the platform’s Instagram bot, named Securebot.
Buffer offers a swift solution for businesses swamped by the multiple social media accounts they must manage. The application innovates marketing by allowing individuals and businesses to queue posts for their various accounts. Buffer works for several third-party extensions, in addition to the regular line-up of social platforms.
Furthermore, the app boasts many powerful tools like photo editing, group collaboration and detailed data analytics about social media performance. Essentially, Buffer can take a jumble of social media accounts, organize them and in the process make marketing more manageable.
Are you a team managing social media for a lot of different clients? Sendible is the tool for you. Sendible has unique inboxes for each brand, accessible by any member of your team, so communication is streamlined. They also offer a content engine that suggests new material based on the topics of your profiles and followers. In addition, calendars are fully interactive. Who said teamwork has to be hard?
MavSocial is a management tool that focuses on graphics and videos for Facebook, Twitter, LinkedIn, YouTube, Instagram and Tumblr. You can schedule or preview content to any or all of those platforms. And if you’ve run out of content, simply reschedule. MavSocial also has features for engagement analytics, collaboration, galleries, image database and campaign creation. Choose from their 5 plans to get what works best for you.
Snapchat’s introduction of Stories in 2013 has rapidly spread the feature across social media, with many other platforms joining the trend to reap some of its benefits. Storyheap is tailored for the Story feature, allowing brands to manage their Story straight from the web.
In addition, Storyheap offers in-depth analytics about the current and projected popularity of a brand’s Story. For now, the app is limited to Snapchat and Instagram, but support for other platforms is in the works.
Having high-quality content and images is crucial; after all, nothing drives away a follower like poor quality. Unsplash is a database of gorgeous, high-resolution, watermark-free images that are free for use. You can use the search engine, or browse collections like “Still Life” or “Photos for Parent Bloggers.”
Once you find an image you want to use, you can either download it or save it in your own collection for future use. Unsplash allows anyone to have high-quality, high-resolution images.
Photo and video are highly influential on popular platforms like Facebook, Instagram and Snapchat. Consequently, marketing teams are often pressured to produce beautiful visuals and graphics to get attention and increase brand visibility.
Canva contains plenty of design tools, tutorials, templates and more, so users have the materials to create almost anything they can conceive. With Canva, marketing teams with limited experience can still generate stunning content and gather a larger following.
Marketers may often feel at a loss when it comes to conjuring up fresh content, but third-party algorithms can always be of assistance. nTuitive.social combines detailed data analytics with refined publishing and scheduling tools to ensure brands can consistently provide interesting content.
With compatibility across more than 20 platforms, the app monitors discussion of the brand, analyzes social media decisions and offers suggestions to increase audience engagement. nTuitive.social acts as a social media multi-tool for businesses trying to revamp their marketing strategy.
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